WHAT WE DID.
Iren entrusted Brillo to celebrate sustainability through the power of illustration, and we partnered with FRADESIGN to create a unique experience for Iren at the Ecomondo fair in Rimini. The project featured an installation made from recycled materials, symbolizing creativity and respect for the environment.
HOW WE DID IT.
Every day, FRADESIGN brought their #doodleart to life, transforming art into a message of environmental awareness. Their work demonstrated how much can be achieved with minimal resources—using just a simple white marker— proving that it’s possible to build something impactful while respecting the planet. The installation reminded us that the world doesn’t need to stop, but it can slow down, finding balance in the simplicity of things.
