WHAT WE DID.
We partnered with Gucci stores and Mary Saporito to create a gamified in-store experience for customers.
HOW WE DID IT.
Brand loyalty manifests across various mediums and platforms. Thanks to illustration, we created a customization based in-store experience to enhance brand loyalty among Gucci customers. Mary Saporito illustrated special clients during a private in-store event to strengthen Gucci’s brand relationship with customers, and the illustrations were gifted to all clients.
TALENT MERY SAPORITO
GUCCI PALERMO STORE
WHAT WE DID.
HOW WE DID IT.
Brand loyalty manifests across various mediums and platforms. Thanks to illustration, we created a customization based in-store experience to enhance brand loyalty among Gucci customers. Mary Saporito illustrated special clients during a private in-store event to strengthen Gucci’s brand relationship with customers, and the illustrations were gifted to all clients.